Strategic Business Management (EMNG31)

Kurzy vedené v angličtině, Leadership & Management

This practical workshop will help you gain the tools needed to define and manage strategy based on your business size and focus. You will learn how to work with key strategic management concepts, understand the strategy lifecycle, and transform it from high-level planning into specific initiatives and implementation.

Through this training, you will identify the key elements of your company’s strategy and learn how to apply analytical tools to assess your business environment. You will also discover how to communicate strategy effectively to ensure alignment among colleagues and teams, fostering commitment and engagement in its execution.

This training will enable you to:

  • Understand the fundamental principles of strategic management and their practical applications
  • Identify and formulate key strategic priorities within an organization
  • Analyze internal and external factors influencing strategy
  • Develop and implement strategic plans based on data and structured models
  • Communicate strategy in a way that inspires and engages employees

Who should attend:

  • Current and aspiring managers responsible for strategic management
  • Leaders looking to enhance their strategic thinking and organizational oversight
  • Consultants and specialists involved in strategy creation and execution
  • Business owners and entrepreneurs aiming to define a clear direction for their company
  • Anyone interested in understanding strategy as a core managerial discipline

Private training and tailor-made dates

This topic can only be implemented as a private, not only as a closed corporate course, but also as an individual consultation for individuals.

In the case of a customized course, the outline below is for inspiration only. The final training content, length, and dates will be tailored to the specific input, needs, and objectives of the participants.

We will be happy to prepare a price offer.

Lokalita, termín kurzu

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Náplň kurzu:

Skrýt detaily
  • Fundamentals of Strategic Management
    1. What strategy is and why it is critical in business management
    2. Key principles and strategic thinking used by successful leaders
    3. Types of organizations and their approach to strategy
    4. Defining a company’s mission, vision, and values
  • Strategic Analysis and Planning
    1. Internal and external strategic analysis methods
    2. SWOT analysis and its role in decision-making
    3. Competitive analysis and market evaluation
    4. The Balanced Scorecard concept and strategic performance management
  • Strategy Development and Implementation
    1. The strategic planning cycle and formulation process
    2. Business Model Canvas and its role in shaping strategies
    3. Top-down vs. bottom-up approaches to strategic management
    4. Communicating strategy across the organization
  • Monitoring and Adapting Strategy
    1. How to track and evaluate strategic objectives
    2. Identifying challenges in strategic management and addressing them
    3. Strategy as a continuous process – adapting to market shifts
    4. Practical simulation of strategic decision-making using Game Theory
Časový rozvrh:
1 den (9:00hod. - 16:00hod.)
Jazyk:
English

METHODOLOGY

  • Interactive lectures
  • Practical individual and group exercises
  • Analysis and resolution of real-life situations
  • Instructor feedback and self-reflection
  • Facilitated discussions and methodical instruction

Situations you commonly deal with:

Unclear corporate strategy and direction

Situation: Your organization lacks a clearly defined strategy, leading to scattered decision-making, uncertainty among employees, and conflicting priorities.

Solution Learned in the Course: You will learn how to create a clear and actionable strategy that provides direction, aligns objectives, and ensures consistency in decision-making.

Lack of strategic thinking within the team

Situation: Managers and employees often focus solely on day-to-day operations, without a broader strategic perspective on the company’s long-term growth.

Solution Learned in the Course: You will explore methods to encourage strategic thinking across all levels of the organization and establish processes that balance immediate tasks with long-term goals.

Challenges in analyzing the market and competition

Situation: Strategic decisions are often made without sufficient data on the market, competition, or customer preferences, increasing uncertainty.

Solution Learned in the Course: You will learn how to apply strategic analysis tools to monitor market trends, evaluate competitors, and adapt strategy to evolving business conditions.

Difficulties in implementing strategy

Situation: A strategy is developed but struggles in execution due to resistance, lack of understanding, or insufficient leadership support.

Solution Learned in the Course: You will gain methods to effectively integrate strategy into daily business operations and communicate it in a way that secures buy-in and successful execution.