Kurzy vedené v angličtině, Marketing
Artificial intelligence and ChatGPT have sparked a wave of advice and tutorials, many of which fail to deliver practical results. This course is 2% theory and 98% hands-on practice—forget generic fluff and get ready for a load of tips, tricks, and hacks you can actually use.
Step into the world of AI under the guidance of an experienced instructor, who will walk you through the key areas of artificial intelligence and reveal its diverse possibilities. The course includes practical exercises and step-by-step guides, so you’ll be ready to start working with AI immediately after completion.
This course will enable you to:
- Understand the potential and limitations of AI in the corporate setting
- Apply AI tools to create professional content, generate visuals, and analyze data with ease
- Integrate AI solutions into your workflows responsibly and securely
- Utilize AI features in MS Office applications to streamline day-to-day operations
- Make confident, informed decisions when adopting AI technologies in your business
Who should attend:
- Business owners and managers considering AI adoption within their teams or organizations
- Back-office staff and assistants across various departments seeking to enhance their skill sets with AI capabilities
Private training and tailor-made dates
This topic can only be implemented as a private, not only as a closed corporate course, but also as an individual consultation for individuals.
In the case of a customized course, the outline below is for inspiration only. The final training content, length, and dates will be tailored to the specific input, needs, and objectives of the participants.
We will be happy to prepare a price offer.
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Náplň kurzu:
Skrýt detaily
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Introduction to AI:
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Experience live demonstrations of AI applications both globally and within the Czech context.
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AI in the Corporate Environment:
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Identify challenges associated with AI and strategies to address them.
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Examine data security concerns related to AI implementation.
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Clarify user responsibilities when utilizing AI tools.
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Learn methods to protect your company and its users during AI integration.
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Develop a step-by-step approach for introducing AI into your business processes.
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Text Generation with ChatGPT:
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Master the art of crafting effective prompts to elicit desired AI-generated responses.
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Recognize and avoid common pitfalls when interacting with AI.
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Apply advanced techniques to enhance the quality of AI-generated content.
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Practice writing various business communications with AI assistance.
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Engage in practical exercises to consolidate your learning.
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Explore alternative AI chat platforms like Copilot, Gemini, and Claude.
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Prompt Templates and Research:
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Understand the functionality of prompt templates and how to create your own.
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Conduct effective research using AI tools.
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Participate in hands-on activities to compare outputs and combine various AI tools for optimal results.
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AI-Powered Image Generation:
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Determine when to utilize AI for image creation.
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Select appropriate tools and compose image prompts effectively.
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Work with platforms like Adobe Firefly, Flux, and Canva.
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Complete practical exercises to develop your skills.
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Data Analysis with AI and Office Integrations:
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Implement AI features within Excel for data analysis.
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Generate graphs, perform analyses, and identify trends using AI.
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Explore AI functionalities in Word, Outlook, and other Office applications.
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Practice formulating precise queries to obtain accurate AI-driven insights.
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Engage in practical exercises to apply your knowledge.
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Additional Tools and Summary:
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Discover other AI tools relevant to your interests and professional roles.
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Receive a comprehensive overview of various AI applications that can enhance your business practices.
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Conclude with a summary of key takeaways and actionable steps.
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Časový rozvrh:
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1 den (9:00hod. - 17:00hod.)
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Jazyk:
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English
METHODOLOGY
- Interactive lectures
- Hands-on practical exercises
- Analysis and resolution of real-life situations
- Instructor feedback and self-reflection
- Facilitated discussions and methodical instruction
Frequently Asked Questions
How can I use ChatGPT or other AI tools for writing business content?
Situation: You need to create high-quality written content such as emails, social media posts, job advertisements, or company documents, but you’re unsure how to guide AI tools effectively.
Answer: In this course, you’ll learn how to craft precise prompts that result in professional and relevant outputs. By understanding AI’s capabilities and practicing with tools like ChatGPT, BingChat, or Google Bard, you’ll be able to create impactful content effortlessly.
How do I ensure that AI processes my company’s data securely?
Situation: You’re concerned about data security when using AI tools and want to ensure sensitive information remains protected.
Answer: This course will teach you how to implement AI responsibly, manage user responsibilities, and mitigate risks. You’ll gain practical knowledge about safeguarding your data and ensuring compliance with best practices.
Can AI improve my ability to analyze business data?
Situation: You have large datasets to process but lack the time or expertise to analyze them efficiently.
Answer: By leveraging AI features in tools like Excel, you’ll learn to perform data analyses, generate graphs, and identify trends quickly and effectively. This will help you make better-informed decisions in your business.
How can I use AI to create visuals or designs for my business?
Situation: You want to generate professional visuals for marketing and branding but don’t have design skills or the resources for professional designers.
Answer: Through tools like Adobe Firefly, Canva, and Flux, you’ll learn to create stunning visuals by providing clear prompts. This course will show you how to integrate AI-powered design tools into your creative workflows.
Is this course suitable for someone without technical expertise?
Situation: You’re interested in exploring AI but worry that your lack of technical skills might be a barrier.
Answer: Absolutely! This course is designed for all skill levels, with a focus on accessible, practical applications. You’ll gain hands-on experience and leave confident in your ability to use AI tools effectively.
How can I gradually implement AI into my company’s processes?
Situation: You’re unsure how to start integrating AI into your business and want to avoid common mistakes during implementation.
Answer: This course provides a step-by-step approach to identifying opportunities for AI in your workflows. You’ll learn how to introduce AI incrementally, ensuring smooth adoption and immediate benefits for your business.