Artificial Intelligence – Harnessing Modern AI Tools in Practice (ENAI4)

Kurzy vedené v angličtině, Marketing

This course offers a hands-on introduction to the practical use of artificial intelligence in modern business. Participants will explore a wide range of AI tools and techniques to enhance productivity, creativity, and innovation.

From crafting effective prompts to generating text, images, and data insights, this course equips you with the skills to seamlessly integrate AI into your work environment.

This course will enable you to:

  • Understand the basics of AI and its potential applications in business
  • Confidently implement AI-driven solutions to enhance your organization
  • Master the art of crafting effective prompts and using advanced AI tools
  • Address ethical and security considerations when working with AI
  • Unlock new levels of productivity with cutting-edge AI capabilities

Who should attend:

  • Business professionals seeking to stay competitive with AI innovations
  • Leaders aiming to integrate AI into their strategies
  • Specialists in marketing, HR, data analysis, or design looking to boost efficiency
  • Anyone curious about the practical potential of AI in their field

Private training and tailor-made dates

This topic can only be implemented as a private, not only as a closed corporate course, but also as an individual consultation for individuals.

In the case of a customized course, the outline below is for inspiration only. The final training content, length, and dates will be tailored to the specific input, needs, and objectives of the participants.

We will be happy to prepare a price offer.

Lokalita, termín kurzu

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Náplň kurzu:

Skrýt detaily
  • Introduction to AI
    1. What is Artificial Intelligence
    2. Why is AI worth your attention
    3. What can AI do—and where does it fall short
    4. Live demonstrations of AI in action, from global and Czech examples
  • AI and Security
    1. Challenges AI faces and strategies to overcome them
    2. AI vs data security in organizations
    3. User responsibility when working with AI
    4. How to safeguard your business and its users
  • Integrating AI into Your Business
    1. Steps for implementing AI in your company
    2. How AI boosts productivity
    3. Exercise: Identifying AI opportunities in your job or business
  • Text Generation with AI
    1. Using ChatGPT effectively
    2. How to craft better prompts (Prompt Engineering)
    3. Avoiding common pitfalls and AI misconceptions
    4. Tips and tricks for improving output quality
    5. Writing emails with AI assistance
    6. Hands-on exercises combining learned techniques
  • Text Generation 2.0 – Beyond ChatGPT
    1. Advanced strategies and tips
    2. Exploring alternatives like Gemini, Claude, and Copilot
    3. Comparing chatbot capabilities and leveraging Everbot
    4. Hands-on exercises with advanced tools
  • Prompt Templates and Research
    1. Understanding how prompt templates work
    2. Finding inspiration for templates
    3. Creating your own custom templates
    4. Tools for conducting efficient research
    5. Practical exercises: Comparing outputs and combining tools
  • Image Generation with AI
    1. When and why to use AI for generating images
    2. Choosing the right tool and crafting effective prompts
    3. Exploring Adobe Firefly, Flux, and Canva
    4. Practical exercise
  • Editing Images and Designing with AI
    1. Basic graphic editing with AI tools
    2. Copyright considerations when using AI-generated images
    3. Creating visuals and designs with AI assistance
    4. Practical exercises
  • Data Analysis with AI + Office Copilot
    1. Leveraging AI in Excel for data analysis
    2. Creating charts, identifying trends, and generating insights
    3. AI-powered tools for PowerPoint, Word, and Outlook
    4. Writing effective queries for better results
    5. Practical exercises
  • Exploring Additional AI Tools
    1. SEO analysis and content creation
    2. AI-driven forms and automation
    3. Generating music, voiceovers, and videos
    4. Exploring tools tailored to participant roles and needs
    5. Overview of versatile AI tools for enhancing business practices
Časový rozvrh:
1 den (9:00hod. - 16:00hod.)
Jazyk:
English

METHODOLOGY

  • Interactive lectures
  • Hands-on practical exercises
  • Analysis and resolution of real-life situations
  • Instructor feedback and self-reflection
  • Facilitated discussions and methodical instruction

Frequently Asked Questions

I’m a team leader and want to integrate AI into my company’s processes, but I don’t know where to start. How will this course help me?

Answer: This course will teach you how to analyze your company’s needs and identify areas where AI can deliver the greatest value. You’ll learn the steps for successful AI implementation, including selecting the right tools, integrating them into existing processes, and ensuring data security.

I work in marketing and need tools to make my work more efficient, like generating content. What will the course offer me?

Answer: You’ll learn how to use tools like ChatGPT and other AI systems to generate high-quality content, plan campaigns, and analyze trends. The course will also provide tips to improve output quality and strategies for crafting effective prompts.

I’m concerned about data security when using AI. Does the course address this issue?

Answer: Yes, the course covers key topics related to AI and security, including how to protect company data, manage user responsibility, and mitigate risks associated with AI implementation.

I’m a graphic designer interested in AI tools for design and image editing. Is this course suitable for me?

Answer: Absolutely. The course includes practical modules on using AI for image generation, graphic editing, and creating designs. You’ll explore tools like Adobe Firefly, Flux, and Canva, and learn how to craft effective prompts for visual tasks.

I’m not very technical. Will I still benefit from this course?

Answer: Yes, the course is designed for participants of all skill levels. It focuses on practical, hands-on exercises and provides clear guidance on using AI tools effectively, even for beginners.

I’m a data analyst. Will this course help me use AI in my work?

Answer: Definitely. You’ll learn how to leverage AI in tools like Excel and Office Copilot for data analysis, trend identification, and report generation. The course will enhance your ability to use AI for efficient data processing and visualization.

What if I already use AI tools like ChatGPT—will this course still be useful?

Answer: Yes. In addition to covering the basics, the course dives into advanced techniques, alternative AI tools, and tips to take your usage to the next level. You’ll also explore tools beyond ChatGPT, like Gemini, Claude, and Copilot.

How does the course address ethical concerns about AI?

Answer: The course covers key ethical topics, including responsible AI use, managing biases, and understanding the impact of AI decisions. You’ll also learn best practices for ensuring that your AI applications align with ethical and legal standards.

I’m interested in AI but don’t see an immediate use for it in my role. Is this course still for me?

Answer: Yes. The course is designed to inspire participants by showcasing real-world AI applications across industries. You’ll explore how AI can enhance productivity, creativity, and decision-making, even in unexpected areas.